Marketing is an integral element of any business strategy, and social media is largely seen to now be a large part of any company's marketing initiative. If leveraged correctly, various social media platforms could give your company a marketing boost that few other campaign types could. But, did you know that social media could also help other business functions or departments?

Below are four non-marketing oriented uses of social media that businesses could benefit from.

Hiring LinkedIn is a social network dedicated to helping professionals and organizations connect and find jobs and new talent. Most social savvy companies will have a presence on this network and may even hire exclusively from here.

If you are looking for new employees, it wouldn't hurt to have a LinkedIn profile. To find the best talent, you need to forge and maintain connections (usually starting with people you know), and be somewhat active in groups and on message boards.

It's also important to not forget the other major networks when it comes to hiring. Tweeting a job opening on Twitter, or posting ads on Facebook could also help you find your next employee. Facebook can be particularly useful because you can pay to target ads (in this case, job openings) at specific demographics.

Internal communications Communication is an important part of business, and most people choose to communicate using email. You have probably seen emails with jokes, invitations to after work events, lunch orders, etc. sent to the whole company and also received the many replies that go with it. This can get very annoying, and also confusing.

Why not utilize social media for non-essential (aka. not related to work) communication. Set up a Facebook group where your employees can share content, invitations to lunch or after work gatherings, interesting stories, etc. That way you can limit email to more important, business-related aspects.

Using social media for internal communication is also beneficial for companies with younger workers. Most already see Facebook, Twitter, etc. as their main form of communication, some even feel more comfortable communicating over this medium as opposed to speaking out in meetings. Having a group portal or Facebook page could give less-empowered employees a way to voice their ideas, and maybe even improve on them with feedback from others.

Learning A common complaint of many business owners is that they have a tough time staying on top of ever-changing trends and what currently interests their customers. Using social media to connect with your customers can be a great way to learn not only hot trends but also about new ideas.

Customer service When it comes to social media, users will often complain publicly on their wall or through their tweets. This is bad for you, as the reach of this complaint can go a long way and make you look bad. Some companies have decided to confront this head on by having specific customer service accounts. If a customer complains, has an issue, or even compliments you, be active and respond using that account.

If done properly, over time, you will see more and more people reaching out to your customer service account through social media. This also gives you another way to please clients or turn around negative customer experiences.

Social media and the various platforms are not only great for marketing, but can be incredibly useful for other business functions. Do you have any other ways you use social media? Let us know. Or, if you would like to learn more about how it can help your company, then contact us today.

A joint operation between the United States Federal Bureau of Investigation (FBI), authorities in Estonia, and IT security firm Trend Micro recently put down a massive bot network that victimized an estimated 4-5 million users around the globe.

Four million is a big number – which makes four million bots, in security terms, a staggering and frightening number as well.

It is a good thing, then, that four million is also the number of bots taken down in a recent bust by the United States Federal Bureau of Investigation, the Estonian Police, and security firm Trend Micro. Data centers in New York City, Chicago, and Estonia were raided by authorities, shutting down hundreds of servers used to create a network of bots that spanned some 100 countries.

The said bust, dubbed “Operation Ghost Click”, is one of – if not THE – largest cybercriminal bust in history, putting to sleep a sophisticated scamming operation that victimized 4 to 5 million users and was said to have generated at least $14 million in illegal revenue.

The scam mainly involved hijacking Domain Name Server (DNS) settings in infected computers, which can be used not only to introduce more malware into an IT system, but also to hijack search results and replace advertisements loaded on websites visited through an infected computer.

While this bust does bode well for all IT users everywhere in the world, it also illustrates the scope of influence and level of organization behind security threats. Since this is probably not the only scam / fraud / botnet operation in the world, it is always best to have a comprehensive security policy for your IT infrastructure to minimize the risk of compromising your company’s data and information.

For more details on the bust, check out Trend Micro’s blog post here.

With mobile devices becoming more accessible, many are finding it more comfortable and more productive to use these devices not only for personal purposes, but also for work. This may seem to be a good thing initially, but it also means that you have less control over the way these devices access your IT system. The best thing to do is to have a good IT security policy in place to make sure that important company data is not compromised.

As technology continues to become more affordable and accessible to consumers, it's an inevitable fact that employers will see more and more of their employees using their own personal devices such as laptops and mobile phones to access the company's IT system.

This can be a dangerous thing. Since these devices aren't company owned and regulated, you have limited access and control over how they are used. Employees could download all sorts of malware and viruses on their devices and pass the infection along to your IT system when they access it.

The solution: a comprehensive IT security policy. It's important that you find a compromise between the freedom of the employee to use the device as desired and your need to keep your IT system safe from viruses and other threats to your data's security. Steps such as having employees run mobile device management (MDM) software on their devices is one of many actions you can take to lessen the risk of security breaches. You may also want to implement applications and software that check and screen for malware, both for laptops and mobile devices. And don't forget that while Android seems to have a bigger problem with malicious software, Apple isn't exactly virus-free, either.

Employees have a right to use their personal devices as they see fit, but not at the expense of important company information stored in your IT system. Running a tight ship in terms of security is an effective way to protect your business interests and your sensitive company data. If you are interested in knowing more about developing a concrete and effective IT security policy for personal device use as well as general system access, please don't hesitate to give us a call so we can sit down with you and discuss a custom security blueprint that's just right for you.